So now we know it will be Kansas City and the 49ers in the Super Bowl – but more importantly, I saw the first release of Super Bowl commercials online this morning!!!! I really don’t care about the football most years, but I’m always fascinated by the game ads. I get it – it’s usually the year’s biggest live audience so it’s a showcase. But most years there are some REAL clinkers among the ads.
Last year, Fox said they got $7 million per spot in the game but CBS hasn’t announced the cost/spot for this year’s game – although they have said it is sold out. I always take those announcements with a grain of salt given that most advertisers have packages through the season and that certainly will impact their rates. We all know there can be a big difference between rate card and invoice prices right?
I always love the trackers Adweek puts together for the Super Bowl – here’s this year’s link: https://www.adweek.com/brand-marketing/super-bowl-58-ad-tracker-watch-all-the-teasers-and-spots/?utm_content=lead&utm_source=postup&utm_medium=email&utm_campaign=SuperBowl_Newsletter_240129083242&recip_id=254435&lyt_id=254435
I used to run a contest to predict the best/worst Super Bowl commercials at work. Obviously, since I’m not working it’s hard to run a co-worker contest but you can use the link to allow your co-workers to choose their favorites then decide if you want to use ratings or the USA Today poll to determine the winners. Have fun with it!
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